About Us

AboutGuidelinesiDishoom LetterOur Team

Basic Intro

iDishoom is an auditory mnemonic for a HARD HITTING PUNCH in Indian movies. i3D, in short denotes iDishoom’ ethos for investigative, inspirational and insightful Discoveries to deliver Citizen led HARD IMPACT UNAFRAID, UNCOMMON , and UNBIASED NEWS and VIEWS (yes even views posted by our readers are investigative, inspiring and insightful) in the era of PAID BIASED MEDIA.iDishoom now shall have wholesome original content on current affairs and social, cultural, political, economic happenings. iDishoom citizen reporters may also publish relevant curated content aggregated from other media websites, social media and news portals, with a courtesy credit to the original content publisher.(Read Symbolism of Logo)


Created and Launched on 15th August 2004, iDishoom is the first non-profit PUBLIC SERVICE media portal in the world, where all NEWS and VIEWS are led by 10s of thousand voluntary citizens. Founded by globally renowned rights based activist, social justice crusader, intrepid whistleblower and author of the Karma Kurry- the Hero in me Bestseller Book series, Jeroninio “Jerry” Almeida, iDishoom pioneered the movement for public service and advocacy media with a mission of promoting citizen reporting and whistle-blowing (Read Jerry’s editorial note and vision statement for iDishoom. Jerry is also our Toughnut boxer and Citizen Reporter at Large ).

Genesis and evolution

iDishoom began this whistle-blowing and citizen reporting mission much before the emergence of WikiLeaks or any other Citizen Journalism initiative and had over 6 million subscribers within 2 years of RightingWrongs (and all this happened much before the advancement of social media). This encouraged us to take on many more exposes and with over 1800 of our citizen reporters and whistle-blowers (all volunteers; there are no paid journalists @ iDishoom), we at iDishoom filed several PILs (Public Interest Litigations) and RTI (Right to Information) applications to lead several exposes. Most of our citizen reporters write with their own names and bylines, while some who are under heavy threat also write with Pseudonyms (iDishoom assures strict confidentiality for all citizens who wish to remain incognito and we do not disclose iDs under any circumstances). Whistleblowers write secretly to Jeroninio Almeida who assures secrecy even if threatened with legal suits, defamation or any other kind of threats.
(Wanna punch hard and Blow the whistle! Write to Jerry.)

Hard Hitting Impact

Some of the exposes we initiated include the expose against rogue organisations like Sahara, IIPM, Amity University, Vedanta University land scam, Monsanto, Coca Cola, Mukesh Ambani’s Antilla land scam, Kingfisher Airlines fraud, Sharad Pawar & family’s irrigation scam. Besides exposes and whistle blowing iDishoom also featured true stories of Uncommon, Unsung, Unusual heroes who are RightingWrongs in our country and world. This led to the publishing of the bestseller book series Karma Kurry, which features some of these heroes’ stories. Karma Kurry signed the biggest book deal in the history of Indian Publishing. iDishoom also supported campaigns like 1 Billion Hungry and raised millions of Rupees as funds for critically ill citizens and deserving children who needed money for their education. (Read Impact)

Pain in the neck for wrongdoers

In late 2013, iDishoom was hacked due to a hard hitting Discovery we had on Monsanto. We were threatened to block or delete the story by Monsanto, but we told them to take a walk. Our philosophy is that what goes up will never come down, because that is our promise to our citizens who post authenticated stories. Over the past 2 years, our reach has grown with over 12 million active subscribers and readers, even though we just had a landing page. This has strengthened our resolve to promote UNAFRAID, UNCOMMON and UNBIASED PUBLIC SERVICE MEDIA and we have strived hard to get iDishoom back up again in beta mode. So folks, we are BACK and here to stay. So all wrongdoers need to beware now, because once we put up our news and exposes’ (after our due diligence and authentication) your threats and coercion tactics will only strengthen our resolve for justice and RightingWrongs.

Our Vision going forward

iDishoom in its earlier avatar was purely a citizen reporting and whistle blowing site and was the pioneer of activism’s changing face as reported by a national daily. In the current avatar, iDishoom (led by 3 young firebrand citizen reporters and editors) shall not only focus on exposes and real heroes who are RightingWrongs, but also have UNAFRAID, UNCOMMON and UNBIASED NEWS from around the world that focuses on the 3 CORE DIMENSIONS given below. In its new avatar our slogan is #RIGHTeveryWRONG. Besides our call to action to #RIGHTeveryWRONG we shall also segregate the news in 3 parts.


Here our readers will discover positive news, true stories, real uncommon heroes, righteous and good work being done by people and organizations. This section shall celebrate what is RIGHT in our world and have the following categories to begin with.

– Real UnCommon Heroes
– Personal Discovery & Development
– CSR Initiatives
– Championing Crusades
– World Movements


Herein our readers shall discover newsworthy under the sun, which is alternative and makes you think differently. Herein we celebrate everything newsworthy on the internet and media around the world to add happiness, joy, fun, mirth and curious learning in our life.

– Humourous Social Campaigns
– Inspirational Speeches
– Pithy Creative Activism
– Culture & Arts
– Mirth & Fun Learning


Here our readers will discover news that will make you stand up and speak out against wrongs being done in the world by individuals, organizations/ institution, communities. Write against every Wrong -stand up and speak out against any injustice, wrongdoing or wrongdoers.

– Citizen Reporters & Whistle – Blowers
– Exposes
– Bad Governance
– Rogue Companies
– Victims of the Systems

Extra Punch and Hits

i3D Bioscope- Bioscope is an old world Indian word for movie camera and projectors and will show and collate all video content posted on iDishoom.

i3D Boxer Briefs– Current and Relevant News in Brief (900 characters max) with PUNCHY HEADLINES and Pix or Videos that tell the whole story. We at iDishoom believe in the age old maxim, “a picture can say a thousand words”.

i3D Blogs– Here selective chosen bloggers share their thought leadership and insight. To become a iDishoom blogger, one has to really make the cut by starting as a Citizen Reporter and then earning the right as a blogger.

i3D Campaigns4Change- Social/ Cultural/ Economic Public Service Campaigns to lead the change. iDishoom partners with conscientious causes and citizens to create awareness and build a movement for change.

i3D Citizen Appeals- Fundraising Appeals to raise funds for terminally ill citizens and other deserving people for education or health related concerns. 100% of moneys raised are given by iDishoom to the concerned people who need the funds urgently.

i3D Events – Listings of curated iDishoom partnered social, cultural and alternative events.

All citizen reporter and citizen editor positions are voluntary.

Citizen Reporter:

You can simply register and join us as our citizen reporter. As our citizen reporter you can post your features stories and other article. As our respected citizen reporter we expect our reporters to post at least 2 original features in a month. Besides you may also contribute by sourcing content from the #worldwideweb (internet) and rewriting the features and articles and then uploading them on iDishoom. All approved articles shall be published by our citizen editors.

What’s in it for you?

– You become a member of a conscientious fraternity of citizen reporters and iDishoom contributors.

– Your profile and photo shall be published with all your features and stories.

– Based on your track record over 6-12 months we shall issue a coveted press card and press kit to you with a Car Sticker and press ID which shall give you access to several events and an identity as a media reporter.

– Based on your consistent performance we may promote you to our Citizen Editor.

– You may also become one of our exclusive Influencer Bloggers based on the quality of your writing.

– You may also recommend other citizen reporters.

– Certificate of internship/contribution will be issued on behalf of REX and iCONGO after 1 year of your contribution.

– Exceptional writers and reporters get a chance to be a part of the training for writing and reporting after a year of timely, continuous and good contributions.

– Chance to handle social media branding and promotions at events.

– Professional journalists are also welcome to add and publish their stories. Stories that can not be published or broken due to your organisation’s commitments/ties, will gladly be published and investigated upon by us. Anonymity and strict confidence about your IDENTITY will be maintained and adhered to. In the past 12 years we have never disclosed names of citizen reporters who broke some of the hardest and ground breaking whistle blowing stories against the so called might and powerful.

– After observing your contributions, e may nominate you for the prestigious Rex Karmaveer Global Fellowship and Karmaveer Chakra (Bronze) award instituted by the UN. More details are on http://rexideas.com/letter-from-dr-apj-kalam-to-rex-karmaveer-global-fellowship-founder/ (At the discretion of the Rex Karmaveer management and iDishoom management’s recommendation)

Citizen Editor:

As our citizen editor you shall have publishing rights and shall be assigned a group of citizen reporters. As our esteemed citizen editor, we expect you to publish 1 original feature every week and rewrite at least 2 stories sourced from the internet every week. You would also peruse and publish the uploaded articles of citizen reporters assigned to you.

What’s in it for you?

– All the benefits of the Citizen Reporter
– You may also recruit your own citizen reporters
– After observing your contributions, e may nominate you for the prestigious Rex Karmaveer Global Fellowship and Karmaveer Chakra (Silver) award instituted by the UN. More details are on http://rexideas.com/letter-from-dr-apj-kalam-to-rex-karmaveer-global-fellowship-founder/ (At the discretion of the Rex Karmaveer management and iDishoom management’s recommendation)

Influencer Blogger:

This is by invitation only for exclusive thought leaders or people who have inspired our trust and earned the coveted title as our Influencer Blogger. These may be current Karmaveer award recipients or people we nominate.

Guidelines for sourcing from the Internet!

You may source stories of heroes or other features from several online media like FaceBook, LinkedIn , videos from YouTube and upload these features with your thoughts. One may also source features from several websites as given below and REWRITE these articles to make them better, more concise and if possible light hearted reading and upload the same with CATCHY HEADLINES.

Dear Friends, Readers, Subscribers and Fellow Citizen Reporters,

Namaste! These thoughts by Gandhiji are the purpose and OUR reason for being at iDishoom.

The function of good journalism is to read the mind of the country and give fearless and definite expression to that mind. The press is called the 4th Estate and is definitely a power. However to misuse that power is criminal. The true function of journalism is to educate the public mind and not to stock it with wanted and unwanted impressions. The sole aim of journalism should be service. – Gandhi

We at iDishoom believe in fearless, forthRIGHT journalism and follow the principles and journalistic values of our mentors, voices of dissent and writers like Gandhi, Bhagat Singh, Noam Chomsky, Cho Ramaswamy, N. Ram and few other firebrand and intrepid journalists from around the world whose writing you will find in iDishoom.

Genesis of iDishoom:

Way back in 2004, an elderly couple from a humble background, who had their roots in Bihar approached me seeking help and support. Their son who was a student at IIPM (Indian Institute of Planning Management), had graduated from the said institute but the degree was not valid and their son who was promised a job placement, did not get any placement despite being in the top 10 students of the institute. They along with several other parents had approached the Education Ministry but had got no support and then also approached The Times of India editorial that declined to do a story on their plight. On further investigation, I realized that several people from the Education Ministry were on the advisory board of IIPM and also understood that the Times of India had investments in IIPM and hence carrying any story against them would never happen in mainstream media. Also due to cronyism other newspapers and magazines also were not carrying stories. This motivated me to conceptualise and create iDishoom to promote investigative, inspirational and intrepid journalism to write against wrongs and wrongdoers.

In 2003, when I launched THE JOY OF GIVING movement, I had the privilege and honour of meeting an unORDINARY, unCOMMON Real Hero called Mr. Dashrath Manjhi, whilst shooting with the Musahar community (Musahars means mice eaters are so called because they survive by eating mice (rats) and suffer from chronic hunger since they are the poorest of the poor and considered as untouchables within the Dalit or Untouchable community) for our Joy of Giving docu-drama where we mainstreamed the community for the first time in India Shining era.

Yes this is the same Manjhi who is now popular as the Mountain Man after Ketan Mehta made a movie on him in 2015. My first meeting with Dashrath Manjhi,( where I learned about his grit and determination to cut through an entire mountain over 22 years with a small hammer and chisel, so that no one else died due to lack of healthcare like his wife died) inspired me to create the Karmaveer Puraskaar awards. Dashrathji also inspired me to become a storyteller and narrate stories of Real Heroes in a world that glorified mere celebrities as heroes. Hence besides exposing wrongs we at iDishoom also had other objectives to mainstream praiseworthy work being done by ethical organisations and real, uncommon, unordinary and unsung heroes. We also wanted to extend iDishoom as a platform for hard hitting public advocacy campaigns to gather momentum for social/cultural movements and a hub for public fundraising appeals for individuals who needed funding support to get medical aid, legal aid, education aid etc. Thus was born iDishoom, the first PUBLIC ADVOCACY MEDIA MOVEMENT, with our simple logo of a hard hitting punch tearing through a newspaper to give REAL UNBIASED NEWS in the era of PAID COMMERCIAL NEWS in print, electronic media and mindless, characterless RANTINGS disguised as NEWS on News Channels to gain RATINGS. (Read Symbolism). We launched at midnight on Aug 15, 2004 (our 57th Independence Day, as our new freedom struggle to create a VOICE FOR PEOPLE POWER and CITIZEN ACTION that enables us to uphold the freedom of press and right to speech) and broke our first story against frauds perpetuated by IIPM promoter Arindam Chaudhari and on the other side the story of Mr. Dashrath Manjhi, an amazing man, who the world had never heard about till 2004. (Today this man who was first featured by us in iDIshoom like several other unknown heroes, has several stories about him on the internet, was spoken about in Satyameva Jayate the TV shows and finally Ketan Mehta Bollywood movie was also made about his heroic deeds. Manjhi sir you truly are an inspiration and Karmaveer)

The aftermath:

After our first mailer went out with the IIPM story , all hell broke loose and we started getting several calls saying we at iDishoom are mistaken about IIPM and were told by people (several high ranking people with vested interests) who called us, that IIPM is a very credible institutions with great promoters who are very reputed. I told people who called me that they are mistaken because we have the truth and hard evidence documented by the parents. People told me I was foolish and unreasonable to take on such a reputed brand and eminent powerful people, who have huge stature in society. I said to them that even in a flawed society like ours where we glorify criminals and wrongdoers, I am sure that TIME WILL TALK and expose the frauds of these so called eminent people with such huge stature in society. After that we got several threat calls from the IIPM office and their cronies but did not succumb to their pressures. Subsequently we also broke stories against Amity University, Vedanta, Sahara, Reliance, Monsanto (See more in Impact) and their promoters who again were so called eminent people with stature in society and we got similar threats and coercion to get our stories down from the portal. However we stuck to our true stories and told them that once our story is authenticated and goes up on the portal, whether hell or hail, our story will never come down and the fight for the right will go on.

We have travelled a full circle to seek justice:

Today our journey at iDishoom has travelled a full circle and we stand vindicated because several of these so called eminent organisations like IIPM (Arindam has lost his mask and people have seen through and know what he is all about now) , Sahara (Subrata Roy is finally in prison), Vedanta (Despite buying ET Business man of the year award, Anil Agarwal stands exposed with the church of England who disinvested 31% of their equity in Vedanta [London Stock Exchange] and there is a permanent stay on the 6000 acres of land Vedanta had usurped in Orissa) , Monsanto (There is global outcry against Monsanto and now people in India are also aware of the GM seeds that are harmful) and their promoters have been absolutely exposed because of consistent advocacy and activism. I also believe like I always have that TIME WILL TALK and it is a matter of the TIME before the truth unfolds on the others also. Somewhere deep within, we all at iDishoom along with our subscribers, supporters and friends feel humble pride to have began and led these crusades and are grateful for all your support. We must remember SATYAMVEVA JAYATE is our India’s mission statement and the real and only truth surely TRIUMPHS one day.

How we got hacked after several threats in 2013?

In 2010, one of our citizen reporters after authenticating the story, uploaded a video from YouTube that gave a detailed researched account about how Monsanto manipulates GM seeds to sell their highly carcinogenic pesticide called ROUND UP. This video titled Monsanto- The dangerous food we unknowingly eat uploaded on YouTube in 2002 had just around 4050 views. After we uploaded the video on iDishoom it went viral and in less than a year, this video had over 3.6 million views. This video which was ignored by Monsanto while it was on YouTube, became a major concern for Monsanto who were still battling the GM outcry in India. We received calls from the Monsanto office and your editor at large was offered a sponsorship for one of our iDishoom events. I told them to take a long walk and not call me again. We were then threatened with dire consequences and legal suits but we did not relent. Next a lot of our associates and volunteers including your editor at large who were volunteers and employees of other organisations at that time, we lost our jobs because of the pressure by Monsanto on organisations we worked with. Then finally in late 2013 when nothing else worked, our website was compromised.

At that time, I had (I say this in the past tense since we no longer connected) a friend and business associate (will not name him as he also came under tremendous pressure, and let’s just call him Kamaal) who ran a software firm from Bangalore with his brother, while he was employed in a very senior position with CitiBank in Washington DC. Kamaal whose software firm had designed our website and hosted us on their preferred server partner did this absolutely PRO BONO (without any charges or fees) and even spent money from his own pocket. In December 2013, Kamaal called me and requested me to get the Monsanto video off. This was after the site was inaccessible to our subscribers for around 5 days and I kept sending him frantic messages and mails. I spoke with Kamaal and explained to him how we cannot do that since we are committed to the public and cannot come under pressure from Monsanto. Kamaal said to me he understands my passion for the cause and that we are doing right. He also told me that Monsanto had put pressure on him through his employer CitiBank who had made him block iDishoom for the interim and that he would immediately restore the site and explain things to Citibank and also file a suit against Monsanto for coercion and harrassment. Within an hour the website was up again and remained up from 27 th December 2013 up to 12 th of January 2014, when it got hacked absolutely without any traces of the website or even the video on YouTube. After that Kamaal has never responded to my mails, calls or messages and we were completely HACKED, COMPROMISED and VULNERABLE. In hindsight, I still appreciate all of Kamaal’s support and hold nothing against him for compromising iDishoom, because I understand the kind of pressure that Kamaal must have faced internally in his bank due to the coercion tactics and pressures brought upon him by Monsanto. It has been a difficult time for us trying to restore iDishoom again. But hey guys. WE ARE BACK and HERE TO STAY and take on the bad guys, like the Americans say.

Our vision going forward!

To conclude we promise you we will publish TRUE NEWS and ISSUES and will be relentless in our pursuit for justice and for the truth. In our spanking new AVATAR (Read more about iDishoom mission), we at iDishoom shall be striving to add full value to readers and subscribers. It’s a long journey to regain our 12 million plus subscribers from over the years but I am sure we shall have great support all over again. As we re-launch now in Beta mode on 15 August, 2016, I urge all of you to read OUR MISSION STORY & VISION and extend your support, because we need all your solidarity to rebuild and sustain this much needed PUBLIC ADVOCACY MEDIA MOVEMENT which is for the people, by the people and of the people.

Let us reclaim PEOPLE POWER and come TOGETHER AS ONE TO RIGHT EVERY WRONG. We look forward to all your blessings, support and solidarity like always. You all add strength to our shoulders and might in our pens.

Jai Hind, Alleluia, Shaba Khair, Shalom.

Salaam and warm regards

Your editor at large and tough-nut boxer Jeroninio Almeida

Ananya Nanda

Pursuing BA Honors Political Science from Delhi University is an enthusiast in the field of research and content. Having worked with the underprivileged children for 3 years now, it give her immense pride in running a portal that is truly a boon for each and everyone who feels victimised or has even contributed to society in any way possible. An avid Blogger Ananya is the founder of www.greymatterglobal.wordpress.com along with which she is a keen dancer, singer, avid debater debater and a cricketer.

Rishabh Bhatnagar

The young gun who followed his passion in news and writing is currently pursuing his degree in Journalism. A photography and sports enthusiast, the 19 year-old has been writing blogs since the past 4 years now. Being the editor and co-founder of a citizen reporting and whistleblowing portal gives him nothing but sheer joy. Rishabh is also an avid foodie, quizzer and traveler.
-co founder, idishoom

Aman Vaidya

A B.tech graduate and a programmer who is following his passion of programming and believe in continuous improvement.
-co founder, idishoom.com

Global Advisory Panel

Dr. Noam Chomsky

Mr. Chomsky is one of the world’s leading linguists. He is also a philosopher, cognitive scientist, social critic, and political activist. The renowned scholar and Massuchusetts Institute of Technology professor emeritus has written about a hundred books on topics varying from mass media and law to terrorism and linguistics.

Dr. Charles Mercieca

Dr. Charles Mercieca is the President of the International Association of Educators for World Peace. The Professor Emeritus from Alabama Agricultural and Mechanical University is a renowned figure on issues related to environmental protection, disarmament and human rights.

Anita Pratap

Currently working as an independent documentary film-maker, producing and directing films on population, education, health care, poverty, child, women, cultural and historical issues, the former South Asia Bureau Chief of CNN became the first television journalist to report from the 22,000 ft Siachen Glacier, the highest battleground on earth. She was also the first journalist to interview LTTE Chief Prabhakaran.

Rashmi Anand

Mrs. Rashmi Anand is a proactive social worker and human rights activist. She is herself a victim of abuse and has set out to make the world better through voluntary counselling camps, books and motivational speeches. She is the recipient of CNN-IBN Zindagi Live award, Doordarshan’s Woman Achiever Award, the Karmaveer Puraskaar, the Neerja Bhanot Award and the Naari Shakti Puraskaar from the President of India.